eleven.

 

New illustration/logo for eleven.
I was very pleased with this illustration. This works nicely at a small/large scale.

 

Product? This could be turned into a promotional product which could be physically held as seen in the illustration. A fellow housemate came to the rescue, and before my eyes created the product.

eleven?

 

My first thoughts about this design was that without the 'eleven.' beneath, to me this read '2'

Also the design had originated from a DJ who in his design bent the tips to the raised fingers. This cold be an important issue when re working this design. I felt this then needed a whole new logo/identity.

 

Raising two fingers to represent eleven was near impossible without copying the previous DJ's identity. After discussing this with my creative team (bammm) I received critical and helpful feedback.

 

I decided to illustrate my own image which I thought represented said, eleven. By including bold numbers clenched by a hand bought both elements of the design idea.

 

First Mock up Stage

This is the first initial mock-up image which was presented to my creative team. Again I gathered good critical feedback, and was then able to take further.