eleven?

 

My first thoughts about this design was that without the 'eleven.' beneath, to me this read '2'

Also the design had originated from a DJ who in his design bent the tips to the raised fingers. This cold be an important issue when re working this design. I felt this then needed a whole new logo/identity.

 

Raising two fingers to represent eleven was near impossible without copying the previous DJ's identity. After discussing this with my creative team (bammm) I received critical and helpful feedback.

 

I decided to illustrate my own image which I thought represented said, eleven. By including bold numbers clenched by a hand bought both elements of the design idea.

 

First Mock up Stage

This is the first initial mock-up image which was presented to my creative team. Again I gathered good critical feedback, and was then able to take further.