PAGLIARINI/Final

 

Very pleased with the final outcome, and so was the client.

In all this included:

An updated CV,

Artists Statement,

Leisure Interests,

Work Experiences,

 Letterhead,

Model Release Form,

Estimate/Invoice,

Business Cards (held within this folder)

The main function of this pack was so that these pieces of information were bound with ribbon so that these could be organised custom to their needs, However for this particular brief the client, A Photographer, needed to present this information as part of their Personal Professional Development, Then presented to her tutors and fellow students.

Christine received great feedback from what was presented to her tutors and with this I feel has been confidence boost in what she loves to do.

 

The Business cards were a one off foil print, however could be easily printed professionally. The type is also produced in the same method and clear to read.

 

James Hawley / Identity

 

For James Hawley's stationary, this included a letterhead document, which is designed also to template other documents such as a Model Release form that was required.

 

The Model Release form includes all the necessary information James would need.

 

All documents are duplex printed in the same way as his Business Cards, so they work as a series.

Each documents reverse includes James's logo and the title of the form, apart from a normal letterhead.

 

PAGLIARINI/Identity

 

www.transformyourimages.co.uk

With this design I wanted to combine photography element and a personal element to Chris's identity. I kept to basics witht he photography element, which was the design of a shutter within a camera. The personal element was a Poppy. Both these elements worked well together and straight away started to drive the design.

 

The interesting part was incorporating both these elements and not creating something that looked like something completely different. For example some sot of fan/propeller.

I found trimming this with some sort of 'lens' made this work better.

 

Also I had the idea of trimming the stationary to the curvature of the logo.

 

I discussed this with Chris and explained this idea, however one this was mocked-up we both decided this wasnt as strong as the normal format.

BA BRIDE/Solution

 

It needs another direction. 

I came across a website that has a huge collection of flight safety instructions/information from a wide range of different aircraft. Tackling this problem from a different angle should help the direction.

 

www.safetycards.de 

 

The idea is to try to illustrate imagery from the safety instructions, combine this with the tone of voice from the musical. 

As This started, I've incorporated a wedding dress into the illustration. More humor!

STEADY GUY/Idea

 

After a discussion with Arron and Justin (Steady Guy) Myself and Arron put together the structure of the look-book from the initial 24/7 theme, proposed by Steady Guy.

We both formulated two ideas, then went with the strongest.

The idea is...

24/7 (title)

24 - Number of items (clothing)

7 - Number of brands throughout the lookbook

This is then spread across a week.

Displaying 3 items each day - = 21

extra item on - Monday, Thursday, Sunday (these items are watches, which will show a curtain time)

Arron will photograph these which will time-lapse through the week.

With this idea - Steady Guy will pick curtain items of clothing for the model to wear for that specific time/week.

and breathe.

 

 

As for the layout, I am keeping the settings so the match the same numbers within the idea.

I will be using Century Gothic as this is the primary font used for Steady Guy.

 

I have kept this minimal for now as the imagery is the most important part of this look-book.

 

 

Each section will break down using the concept of the theme. 

CONTEXT

Context Workshop.

This workshop enabled us to discuss our subjects to research for part one of the design context part of the FMP.
My previous subjects were bought forward to the discussion. These subjects where areas of interest tied into my personal practice.

Branding & Identity
Legibility
Type As Image
Client Communication.

Through discussion, these subjects became too broad and found that these subjects could link in with eachother.

The following title and subjects are a revised outcome which I came out from this workshop. These now have a specific area to focus into, plus they still can be about the subjects I wish to look into without being to broad.


TYPE, CONTEXT & COMMUNICATION

Introduction.

Print/Screen.
Core Study.
Application.
Convincing the client.