About Steady Guy.
SteadyGuy realises the abundance of quality street wear out there by talented independent designers/labels and acts to link those who appreciate urban lifestyle infused fashion and such designers/labels. SteadyGuy aims to bring fashion that crosses the borders of street wear, art, design and creativity inspired by ideas stemming from the worlds street culture.
The philosophy that SteadyGuy operates from has stemmed from founder and owner Justin Taundi’s roots in the worlds of urban lifestyle, street wear, sneaker culture, design, textile printing, art and photography. All this together with a general dislike of how the person on the street has had his creativity, freedom, comfort and style taken away by mass produced, uniform like fashion being churned out by today's high street..
Since the establishment of SteadyGuy in 2010, the company is growing with an ever increasing portfolio of brands regardless of our strict policy on which brands we work with. We aim to introduce small independent brands to the market as well as work with our established indie labels to bring fashion, art and lifestyle products that we love and believe in. We are now due to popular demand going into women’s wear after all “behind every steady guy is a stylish woman”.
Steadyguy will not have tons of brands available for our customers just for the sake of it. We only put on and support brands and products that have inspired designs, textures, stories and substance rather than prioritising mass appeal and this ethos will be reflected in what we do.
