After a discussion with Arron and Justin (Steady Guy) Myself and Arron put together the structure of the look-book from the initial 24/7 theme, proposed by Steady Guy.
We both formulated two ideas, then went with the strongest.
The idea is...
24/7 (title)
24 - Number of items (clothing)
7 - Number of brands throughout the lookbook
This is then spread across a week.
Displaying 3 items each day - = 21
extra item on - Monday, Thursday, Sunday (these items are watches, which will show a curtain time)
Arron will photograph these which will time-lapse through the week.
With this idea - Steady Guy will pick curtain items of clothing for the model to wear for that specific time/week.
and breathe.
As for the layout, I am keeping the settings so the match the same numbers within the idea.
I will be using Century Gothic as this is the primary font used for Steady Guy.
I have kept this minimal for now as the imagery is the most important part of this look-book.
Each section will break down using the concept of the theme.
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