Sunday 5 June 2011
Evaluation
Evaluation
This year has enabled me to focus on my interests as a designer and on the direction in which it was taking me. After my second year, A summer placement gave me the opportunity to work experience and a little taste what it would be like to work on my own. From the start of this year, I was already involved with a few live briefs. I felt this was an important factor within the practice I wanted to develop. working on live briefs continued throughout this final year, proposing five briefs for my Final Major Project. There were other briefs that I was involved are still involved with which were not submitted as part of my final major project. This was because they were not substantial enough to submit, however still had a great involvement within this developing practice as individual. I have found getting involved with these fairly easily, but the biggest problem is that I can’t say no to people. I have realised too much of this work as pushed me a bit too far and struggled to keep up this these briefs, which can be dangerous as a freelance individual, However it’s another learning curve and have taken this into account with further projects.
The briefs submitted have been substantial enough, and focused on areas I particularly wanted to engage into. This was also determined by the order of these briefs, so I shall start from the beginning.
Brief one - James Hawley.
This brief was from a photographer also studying at the college, seeking a graphic designer to design him some business cards. After putting a brief in place this developed into a small identity brief to kick things off. Within this project I was able to focus on areas such as typography and branding. This later developed focusing on layout for necessary headed documents this photographer needed within his practice. Overall this brief was a success and then developed onto a second identity brief for another photographer.
Aarron Hargreaves.
This brief was another small brief that gave me the freedom to focus on combining typography with photography. This was ideal for the developing interests within my practice. While this brief was progressing I was able to organise and have regular meetings with the client to develop the communication and individual skills I proposed to develop. I became more and more confident in doing this, which continued throughout all the live briefs in this module.
Word of moth started to kick in by this point and by March was involved with a selection of live briefs that would potentially continue towards the end of my study. James Hawley got me involved with the new magazine, which was to be launched from the end of March. This was a huge brief to accept, and once again couldn’t turn this down. This Brief was to be the biggest of all this year, and became one of the main briefs for this submission. This brief gave me the opportunity to focus on my individual skills I wanted to develop as well as working as a team. I could also focus on the typographic interests, pitching ideas to this team and providing design guidelines as well as pushing this further onto other guidelines and promotional resolutions. Dealing with other business within this industry developed my communication skills and knowledge of this industry.
With this confidence I had gained the success of other briefs continued. After being involved with working as a team, the next brief was more personal individual, however executed in the same way. Christine Pagliarini, a second year photography student from Nottingham Trent University, approached my with a proposal for another live brief. This particular brief gave me the opportunity to work to a strict deadline, work closer with the client improving communication and presentation skills. This produced another substantial brief for submission with potential to extend beyond for future ideas building a good relationship with this client and others.
Brief number five was the last of one of the proposed briefs, focusing on typography and legibility. I was able to freely develop my drawing skills within this project, including the skills I had gained and developed in the other briefs.
Once I felt I had successfully fulfilled my intent for this module I was able to make a clearer decision of what direction my working practice was heading. With further research on top this through my dissertation and the privilege of visiting professionals; this also helped direction I was focusing on. I can confidently say that I now have the experience and knowledge in my personal professional development to take my practice both ways as an individual and collaborator.
This year has enabled me to focus on my interests as a designer and on the direction in which it was taking me. After my second year, A summer placement gave me the opportunity to work experience and a little taste what it would be like to work on my own. From the start of this year, I was already involved with a few live briefs. I felt this was an important factor within the practice I wanted to develop. working on live briefs continued throughout this final year, proposing five briefs for my Final Major Project. There were other briefs that I was involved are still involved with which were not submitted as part of my final major project. This was because they were not substantial enough to submit, however still had a great involvement within this developing practice as individual. I have found getting involved with these fairly easily, but the biggest problem is that I can’t say no to people. I have realised too much of this work as pushed me a bit too far and struggled to keep up this these briefs, which can be dangerous as a freelance individual, However it’s another learning curve and have taken this into account with further projects.
The briefs submitted have been substantial enough, and focused on areas I particularly wanted to engage into. This was also determined by the order of these briefs, so I shall start from the beginning.
Brief one - James Hawley.
This brief was from a photographer also studying at the college, seeking a graphic designer to design him some business cards. After putting a brief in place this developed into a small identity brief to kick things off. Within this project I was able to focus on areas such as typography and branding. This later developed focusing on layout for necessary headed documents this photographer needed within his practice. Overall this brief was a success and then developed onto a second identity brief for another photographer.
Aarron Hargreaves.
This brief was another small brief that gave me the freedom to focus on combining typography with photography. This was ideal for the developing interests within my practice. While this brief was progressing I was able to organise and have regular meetings with the client to develop the communication and individual skills I proposed to develop. I became more and more confident in doing this, which continued throughout all the live briefs in this module.
Word of moth started to kick in by this point and by March was involved with a selection of live briefs that would potentially continue towards the end of my study. James Hawley got me involved with the new magazine, which was to be launched from the end of March. This was a huge brief to accept, and once again couldn’t turn this down. This Brief was to be the biggest of all this year, and became one of the main briefs for this submission. This brief gave me the opportunity to focus on my individual skills I wanted to develop as well as working as a team. I could also focus on the typographic interests, pitching ideas to this team and providing design guidelines as well as pushing this further onto other guidelines and promotional resolutions. Dealing with other business within this industry developed my communication skills and knowledge of this industry.
With this confidence I had gained the success of other briefs continued. After being involved with working as a team, the next brief was more personal individual, however executed in the same way. Christine Pagliarini, a second year photography student from Nottingham Trent University, approached my with a proposal for another live brief. This particular brief gave me the opportunity to work to a strict deadline, work closer with the client improving communication and presentation skills. This produced another substantial brief for submission with potential to extend beyond for future ideas building a good relationship with this client and others.
Brief number five was the last of one of the proposed briefs, focusing on typography and legibility. I was able to freely develop my drawing skills within this project, including the skills I had gained and developed in the other briefs.
Once I felt I had successfully fulfilled my intent for this module I was able to make a clearer decision of what direction my working practice was heading. With further research on top this through my dissertation and the privilege of visiting professionals; this also helped direction I was focusing on. I can confidently say that I now have the experience and knowledge in my personal professional development to take my practice both ways as an individual and collaborator.
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