The different types of jam can be seen as part of the range of design the magazine can spread across, each giving it own unique theme.
Its the annoying spill that falls out of donuts. This could be an idea for the logo. I'm not sure whether this is a good idea representing JAM with actual physical jam, but it may be a good starting point.. and also i just need to get all the shit out of my head and onto paper first.
For me this kinda worked well, especially if the shadow starts to represent the 'J' Letter.
These are just some initial ideas on the theme of this magazine. It could have a surreal concept, which would make the target audience curious about the content of the magazine, also the illustration could be visually interesting.
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